The Recession - Part 1: Rethink your marketing
Sunday, November 9th, 2008It has been confirmed, the UK is heading into a recession and you just need to listen to Mervyn King’s gloomy forecast at the end of last month to realise that times are going to get tight for small businesses in all sectors as we move into 2009. BBC Website - The Governor of the Bank of England, Mervyn King: 22nd Oct 2008
But does this mean that UK businesses should button down the hatches and ride out the storm which, according to some predictions, could last well into 2010? Or is there some opportunity to be gained by owners of small businesses who are prepared to think on their feet and react quickly to minimise their expenditure and explore new market opportunities that may be hidden in this global economic slowdown?
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