If you know that marketing activities deliver a 6:1 value ratio, how much more money would you invest? If marketing contributes to 70% of sales, how much time will you dedicate to it?
Know the numbers, know the answers. Data is the only way to demonstrate the effectiveness of marketing, but choosing the right metrics give you a truly commercial picture that you can make real business decisions on.
"The goal is to turn data into information and information into insight"
"The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI"