The 6 Marketing Metrics That Affect the Bottom Line

Uncover the real numbers that demonstrate marketing's value

  • Discover how much it costs to acquire a customer
  • Work out how to quantify marketing's contribution
  • Identify your average customer value
  • Highlight where marketing is worth investing in

Forget soft metrics like views, reach, shares, links, and impressions - they might be important day-to-day, but when it comes to reporting on marketing achievements, there are 6 figures your business needs to know.  

Download the ebook

Learn what the 6 metrics are, how to work them out, and why they matter.


Prove Marketing's Value

If you know that marketing activities deliver a 6:1 value ratio, how much more money would you invest? If marketing contributes to 70% of sales, how much time will you dedicate to it?

Know the numbers, know the answers. Data is the only way to demonstrate the effectiveness of marketing, but choosing the right metrics give you a truly commercial picture that you can make real business decisions on. 

Carly Fiorina.

Former chief executive officer, Hewlett Packard

"The goal is to turn data into information and information into insight"

Kim Walsh

Global Vice President, Hubspot for Startups and Growth Partnerships

"The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI"