2011 – The Connected TV Era?

By SpiderGroup

28 Nov 2010

If you were to be presented with a question 3-years ago – ‘will the internet and your tv synergise?’ it would have been the dreams of anyone to have had that.

We’ve recently seen Sony release their new plasma TV’s with YouTube, FlickR and other connectivity to online ""services and it seems as if all TV’s are possibly going to conform to this. Not just YouTube and FaceBook now being on TV’s, but we recently blogged about Antic’s offering a TV Cloud Gaming platform allowing users to play games remotely from an IPTV – pretty cool huh?

Not only just Sony but Apple and Google have jumped onto the IPTV bandwagon. With big manufactures like these promoting IPTV, are we possibly going to start seeing more of this? The answer is most definitely going to be ‘Yes’ according to Kantar Media. They said that ‘2011 could be a boom year for IPTV.

The firm, like all other companies at the moment carried out a little research assignment and found that only 42% of people are currently aware of IPTV but supposedly this is suggested to change with the launch of YouView next year.

Kantar Media surveyed 2,234 people aged 12 years old and above.

What is YouView?

YouView, which is currently being developed in partnership between BBC, ITV, BT, Channel 4, TalkTalk, Arqiva and Five, comes in a pretty nice little form factor of a set-top box which will just plug into your TV. The box will allow viewers to watch Internet catch-up and video on-demand services such as BBC iPlayer, ITV Player, 4oD, Demand Five and SeeSaw.

The box also functions as a personal video recorder and there are no subscription fees.

Kantar Media found that Virgin Media subscribers are currently the most likely to watch IPTV, with 63 per cent of them using the cable company’s on demand service, in contrast with the 42 per cent of Sky viewers who used IPTV.

-Source Tech Watch

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