SEO is one of the most important Digital Marketing activities you can do for your business. Over 70% of links on Google are Organic which means competition is high, but with over 75% of people clicking on organic search links only, having a great SEO strategy matters.
To help you get a better understanding of SEO here are some myths you should ignore:
1. Building a website that is SEO optimised will make you rank higher without doing any further work
False, a website that is SEO friendly or technically optimised will help you gain favour with Google, but SEO activities need to be carried out continually to maintain search engine rankings. This is like filling a car with petrol and expecting it to drive itself…..not going to happen!
2. Google Quick Answer box is taking top position and giving away all the answers,
This could mean people aren’t scrolling or searching for further articles written by businesses below the top position. But it’s false, MozCast reported that only 4.9% of Google searches result in an answer box. People will often read the first top answer box, but then search for further clarification.
3. Social Media has no effect on SEO and keyword rankings
Facebook, Linkedin, Twitter, Instagram and other social media channels do not have a direct link to Google because of this having the most followers and likes (however popular you are) Google doesn’t care. Ah ha! So this myth is true I hear you say. Before deleting your Facebook and Twitter accounts think this through.
How do people find your website, blogs and articles? Through brand awareness…and in today’s market brand awareness is achieved online. What is the best way to reach hundreds of people at once? Tweet, share and publish your blog to your hundreds of followers. They click on your interesting title, read your advice, then click through to your website! This is where Google will register your activity on site and raise your profile as a thought leader. Simples!
4. I need to be in first position to be the best and get all the sales!
Nope. This is like being in pole position in a Honda Jazz, when everyone behind you are in Jaguars and Lamborghinis. People won’t necessarily come to join you in the Honda because you are in first position and therefore must be the fastest and best. They will go to the cars behind you because they run smoother and the ride will be a better experience for them. People buy online because they have had a good experience online not because it is the first thing they see. If your website is slow, old or clunky no one will buy from you no matter what position you are in!
5. Blogging is dead and the internet is saturated with personal opinions rather than clear facts
Poor bloggers! If blogging is dead and too personal, how are bloggers making healthy salaries doing exactly that, writing personal blogs? A blog is not a sales pitch nor does it have to be purely factual. Blogging about a topic that relates to your business, not necessarily about your business, often works to appeal to a different audience and can draw in un-expectant buyers compelled to make a purchase because they clicked through to your site from your blog about fluffy kittens.
You see the biggest myth is people will buy from a blog. But people will buy from people. Having that personal, human touch in a blog helps the reader identify and relate to you as a writer, a short 10 minute relationship is formed and boom they are on your website trying to find out about you, your business and what you have to offer.
There are a load of myths, facts, statistics and guides to help confuse you and worry you about SEO and what you should and shouldn’t be doing. If you would like some helpful, knowledgeable and truthful advice regarding SEO from our Bristol company, please feel free to contact us or call us on 0117 933 0570.