It seems as if BBC have now started integrating non-BBC channels into their BBC iPlayer in hope that consumers will start using BBC’s iPlayer as their new landing page for on-demand services.
It was announced back in May last year that iPlayer would start linking to other on-demand services such as ITV Player and 4oD, and nine months later, it is finally here.
You can’t have everything your own way – right? BBC have incorporated a global search within iPlayer to allow users to search for amazing programs like Snog Marry and Avoid or Big Fat Gypsy Wedding and once the user has found their program, they are presented with an external link to the on-demand program.
New partners in the ‘bigger picture’
Not only have ITV and Channel4 jumped onto the on-demand band waggon but so have SeeSaw.com, S4C and MSN Player.
Paul Clarke from the BBC said the following:
“We think BBC Online should serve as a hub to support other UK sites and want to double the traffic we send externally,”
“Already the BBC News product is one of the top 5 sites driving referrals to UK newspapers, adding value to the UK online economy and our audiences: this partnership is a good example of how the BBC iPlayer can follow in those footsteps.
“Given the popularity of BBC iPlayer, we hope this feature will support fellow broadcasters and boost the overall uptake of video on demand.”
So what do you think? Personally I think it’s great to have one location where you can view all on-demand programs and services but it’s a bit of a down-fall that you have to go to an external website to view the content – but there is always room for improvement.