The online world is one that is constantly evolving which means that you need to think about your SEO Digital strategy. A solid strategy will help your business grow an online presence, increasing your traffic and leads. But if you’re just starting out with SEO, it’s important to keep it simple.
Identify your target market
SEO is not only about increasing traffic to your site – it’s about grabbing the attention of potential customers. Consider your target demographics and what your market is in need of as well as where your customers are located. If you can fine-tune this information, it will enable you to effectively target your SEO to the people that will value your products or services.
Mobile traffic is overtaking desktop use, and fast. Your website needs to be ready for the mobile era and optimised for mobile users. Potential customers may be searching for you out and about on their mobile device, which means your website needs to be easy to navigate for a smooth user experience.
Keywords and intent
SEO is loosely based around the keywords you want your website to rank for. But choosing your keywords is not just about what people are searching for. Intent and long tail keywords require you to really delve into what users are doing, how they are doing it and when they are doing it. There is no doubt that keywords are important but they need to be relevant to your exact target market.
Consider the quality of your keywords. While they may be earning you traffic, are they really getting you highly relevant traffic and earning you conversions? Your success is not just about numbers but rather what the Return on Investment (ROI) is for the SEO work that you put in.
A website that is user friendly and simple to use will really gain momentum. Throw in natural SEO keywords and optimisation and you are onto a winner. Every page has to have a theme with content that is unique so search engines can easily search through your website and move you up the search engine ranks. Your site has to react to the needs of customers so keep the content focused.
Link building used to be big business. Backlinks still form an important part of your website but quality is key. Putting links on sites that are relevant will bring in more traffic from your target market. This will give your brand better exposure with more opportunities for conversion.
The importance of social media
Social Media moves at an incredible pace and plays such an important part in the success of your brand and website. Many visitors will come from social media sites so you need to optimise your online presence so that it falls in line with SEO by creating an approach that is engaging and personalised while also being up-to-date. There’s no point creating a Facebook page and letting it grow stale.
You cannot create a SEO strategy and implement it without monitoring and optimising it. You will need to understand how it is working to identify any problems and tweak aspects where necessary. If you can quickly make changes and adapt, you will increase your traffic and sales.
The importance of an SEO plan should not be underestimated. In this digital world, any business will struggle on the internet to make any progress without a clear digital strategy. Would you like a hand? SpiderGroup are SEO experts in Bristol so call us on 0117 933 0570 or fill in our contact form and we will get back to you.