Blackberry Curve outsells Apple iPhone

By SpiderGroup

4 May 2009

RIM’s BlackBerry Curve outsold Apple’s iPhone in the first quarter of this year, according to a US survey conducted by the wireless-market research firm NPD Group.

Whilst the figures are correct, Apple fans will argue there are many reasons for the apparent 2nd place.

For example, the US carrier Verizon undertook an agressive marketing strategy running a Buy one, get one free offer which (unsuprisingly) proved popular.

Another major contributing factor was the fact that the Curve costs 1/2 that of the iPhone 3G and that every iPhone fan is eagerly awaiting the launch of the 3rd version, widely expected this summer.

The release of a new version of the groundbreaking touchscreen device from Apple is certainly a factor behind the reports that both o2 in the UK and AT&T in the US have seen sales slump in the 1st 1/4 of 2009. Down as many as 2.5m since the 3rd 1/4 of 2008. A similar slip was seen last year just before the release of the iPhone 3G in July.

The current top 5 smartphones are:

  1. RIM BlackBerry Curve
  2. Apple iPhone 3G
  3. RIM BlackBerry Storm
  4. RIM BlackBerry Pearl
  5. T-Mobile (Google) G1

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