The world has gone digital – since 2000 764% more people are now online, meaning businesses without an online presence are missing out. An online presence is something which could really give your business an advantage in this ever changing digital world.
If you’re debating entering the digital realm and are unsure of how it can boost your profit, here’s how.
An online presence increases the exposure of your business. Your website will be out there for all to see at the click of a button. Without a website, it is likely your customers will primarily be local to your physical premises, whereas with one you are able to reach a much larger demographic worldwide.
Websites allow customers to make purchases online without physically being in your shop, this again can lead to your business being able to reach a larger audience as customers have to go to minimal effort in order to engage with your business.
Your business is able to operate an out of hours service by being able to use your website even while you are out of the office and not available. This means you can be selling all the time with customers able to make purchases 24 hours a day. You are also often able to lower overheads by being online, as you don’t have to have a physical presence in order to engage with the client.
Digital Marketing Opportunities
By having a website for your business you can further increase your growth and profit opportunities by using digital marketing. Digital marketing techniques can be tailored to suit your business needs and there are a range of techniques that can be used:
Search Engine Optimisation can help you get to where you want to be online using Google-friendly tactics search engine rankings can be improved.
Also PPC can help your customers find your business through search and display advertising. With a self-controlled budget it’s up to you how much you invest.
Social Media can further help you to marketing by helping you build brand loyalty these social accounts can be linked back to your own website.