Floppy DISC – Decode Human Behaviour and Upgrade your Relationships in the Tech Industry

By SpiderGuest

15 November 2015


Sarah Owen - founder of Referral Institute UKSarah Owen, founder of Referral Institute UK, explains the business benefits of the FloppyDISC system for understanding human behaviour.

Everyone has their own individual way of doing things, but have you ever wondered exactly why this is? Understanding people’s behaviour style can help improve your relationships by allowing you to treat other people the way they want to be treated. Floppy DISC is a tool that allows you to do just that.

Understand everyone’s behaviour

If we can work out how human beings behave in their natural state or their adaptive state, we can see they may also have a pattern that they follow.  Early philosophers, like Hippocrates in 400BC, noticed human beings had four major categories of behaviour that they could reveal to the world, each person having different degrees of intensity in each category.  Understanding this can help us see how a person might act or react in any given situation.


Decoding personalities

Some of the most renowned work in this field is that of Dr William Moulton Marston who created and developed DISC as a tool to help understand natural and adapted behavioural styles.  Dr Marston began his research in the 1920s and released The Emotions of Normal People which describes the theories we use to this day.  DISC is a universal language that has been documented and validated in more than 25 countries around the world.  The acronym DISC comes from the descriptors:  Dominance, Influence, Steadiness and Conscientiousness.

Are you an introvert or an extrovert?

In the book Quiet, Susan Cain shows how the brain chemistry of introverts and extroverts differs, and how society misunderstands and undervalues introverts. She gives introverts the tools to better understand themselves and take full advantage of their strengths.

The introvert/extrovert divide is the most fundamental dimension of personality. And at least a third of us are on the introverted side. Some of the world’s most talented people are introverts. Without them we wouldn’t have the Apple computer, the theory of relativity and Van Gogh’s sunflowers.  Yet extroverts have taken over. Shyness, sensitivity and seriousness are often seen as being negative. Introverts can feel reproached for being the way they are.

Sarah Owen is a recognised as one of Europe’s leading experts in the field of Behavioural Styles and Referral Marketing.  Based in Clifton in Bristol, Sarah is one of the headline speakers at the next ‘Tech Talks’ on 25th November with a fast paced tour of how we can improve our relationships by better understanding the behavioural styles of others.


For more information, call us on 0117 933 0570 or fill in our contact form and we’ll get back to you.

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