How do you rank in Google searches?


By Chloe Wheeler

Digital
10 August 2016

The internet has put the world at our finger tips. Searching the internet has become such an integral part of our daily life the word “google” has even been accepted into the Oxford Dictionary. They define it simply as to:

“Search for information about (someone or something) on the Internet using the search engine Google”

google-analyticsWhat makes you googleable and how can you maximise your googleable-ness?

Google uses magic (or a complex algorithm, to be specific) to complete searches, so it’s important to be aware of what this means and how you can improve your chances of coming out on top.

The basics of how Google search works

Google tells us to think of searching the web as looking at a large book with an index documenting where everything is located. When you run a Google search, their programs check the index to provide you with the most relevant results. Three main processes are used:

 

1) Crawling:

Hello Googlebot! Using an algorithmic process, a list of web pages generated from previous crawl processes and Sitemap data, Googlebot discovers new sites, changes to existing sites, and dead links which need to be added to the Google Index or updated.

2) Indexing:

When crawling a page, Googlebot creates an index of what it sees and where it is located on the page. This includes words, Title Tags and ALT attributes, although some content like rich media files and dynamic pages cannot be processed.

3) Serving:

When you run a Google search and you see a list of results, consider yourself served! The list is compiled by Google, specifically for you, according to relevance determined by over 200 factors.

DeathtoStock_Medium6Improving your googleable-ness

In order to improve your Google ranking, it’s vital that Google can crawl and index your site correctly.

1) Make sure Google can find your site

• Create a Sitemap and submit it to Google
• Make sure Google is aware your website is online

2) Make sure Google can understand your pages

• Be information-rich
• Be sure to include the words users would use to search for your pages
• Think about technical aspects of your site such as title tags and ALT tags
• Plan your page hierarchy
• Follow best practice for images, video and structured data
• Check your Content Management System creates pages and links that search engines can crawl
• Allow search bots to crawl your site
• Make your site’s important content is visible
• Make a reasonable effort to ensure that advertisement links on your pages do not affect search engine rankings

google-1018443_19203) Think about visitor usability

• Use text not images to display names, content or links or use the ALT attribute
• Make sure all links are valid
• Optimise your page speed loading times
• Check how your site works on different devices
• Check how your site appears in different browsers
• Consider securing your site’s connection with HTTPS
• Think about the accessibility of your pages, for example, usability with a screen-reader

Remember to build your site for users and not for search engines! Sound complicated? It is! If you’d like a hand with ranking in the Google search results or general SEO in Bristol, get in touch by calling us on 0117 933 0570 or fill in our contact form.

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