How to set up link click tracking in Google Tag Manager

By Hannah Wakeman

17 April 2018

To set up link tracking for emails, telephone numbers or just any link on a website, Google Tag Manager is the best way to do this.

Here is a how to guide on how to set this up in Tag Manager:


Step 1: The tag and trigger

 tag manager


Step 2: Goal tracking

Don't forget the next step: setting up your goal in Analytics. It's really important to use the same fields as you previously set up in Tag Manager or the two won't be linked together.


 tag manager


It's always good to verify the goal and check that Google Analytics has registered some use of it previously. This means the goal tracking is working successfully. If it says 0% conversion rate, don't fear as the goal may not have ever been completed on the site. I would keep a close eye on this though to double check it's working. Alternatively, carry out the goal yourself and check your raw data view to see if the goal has been triggered.


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