Digital marketing should be at the forefront of every business. While digital marketing can be carried out in-house it is often beneficial to outsource it and that comes with a number of benefits. So, what are they?
It is Cheaper
You are probably wondering how it can be cheaper to outsource your digital marketing to a company that are going to charge you? To make it a little clearer, it is possible to outsource a complete inbound marketing team for the same price as using one qualified marketing professional who is part of your team.
If you employ one person to cover it all, they will have to look after the content strategy, maintain the website, social media, email marketing, landing pages, PR and reporting. This is a lot of work, so consider all of that being done by a whole team. When you compare the costs, the scope of the work as well as the quality, you’re getting a better value for money by outsourcing.
Of course, paying less does not mean that you will compromise on quality. Digital marketing companies will work quicker and organise better than training someone in-house.
Your Digital Marketing Strategy will be Competitive
Digital marketing is all about identifying trends and the behaviours of consumers. Using old SEO tactics can cause damage while obvious email subjects can see your emails deleted into the abyss or caught up in a spam filter.
It is important that strategies remain stable and that campaigns are consistent. Tactics can change as well as specific tasks but it is important for your Marketing Director and digital marketing agency to work together using the in-depth knowledge of the former and experience of the latter. This can target your market in a way that has not been seen before.
Grow Your Marketing When You Want To
When growth in your business occurs it usually means that your marketing department has to follow suit. If you are looking after your marketing in-house then you will need to go through a recruitment process. However, outsourcing means that you can add or remove services at any time. Your Marketing Director will co-ordinate operations and the marketing company will deliver the services.
A Process that has Evolved Over Time
Those digital marketing companies that have been operating for many years will already have developed processes that save time. They will be able to tweak tactics and implement proven procedures, and they will have the ability to understand results and evaluate them quickly. Hiring an expert company will relieve your in-house team, so let the experts do what they do best.
A Team that Has Everything
You will need a team that can cover every base. This will include designing or re-designing your website. A developer will handle the functionality while other team members will need to deal with social media as well as optimising your site for search engines. Email newsletters will have to be sent out and contacts managed. There is a lot that goes on with managing digital but an agency will be able to manage and optimise all aspects of your marketing, so you can rest easy.
Outsourcing your digital marketing is a big decision but ensure that you research your options and work with a company that has your best interests at heart.
If you’d like a hand, SpiderGroup are SEO experts in Bristol and can guide you through the best marketing strategy for your requirements. Call us on 0117 933 0570 or fill in our contact form and we will get back to you.