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October 23, 2020


Pretty, Easy and Smart - Why we love HubSpot CMS


By Claudia Heanley

HubSpot CMS is so much more than just a platform for creating/ developing and then managing your website. One of the reasons why it is so popular is you don’t need to be a developer to create and manage your website with HubSpot.

(Obviously we should point out that HubSpot itself is a whole lot bigger than the CMS part, but we’ll get onto that).

What is HubSpot?

HubSpot describes itself as inbound marketing and sales software to help companies attract visitors, convert leads and close customers. It was most well-known for the Marketing Hub, but if you’re not caught up, the Sales Hub and Service Hub are both big parts of the package now.

On top of that, they also have a pretty neat CMS which we love and we’ll now explain exactly why we know you’ll love it too.

What’s a CMS?

CMS stands for Content Management System. Content Management Systems brought a major shift about for marketing, allowing non-developers to create and publish content.

There are many different CMS platforms available for marketers to use – you’ll probably know WordPress as one of the more popular platforms.

WordPress is renowned for being straightforward to use without the prerequisite of being a developer (although some people will disagree) – then you’ve got things like Wix, Squarespace, and Weebly (although hardcore SEOs and marketers often steer clear of these due to their historic limitations).

But HubSpot’s UX for editing and creating pages, blogs and forms is pushing the next level.

It’s clear, easy and logical. Additionally, if you ever do encounter a problem or struggle to do something, they have an efficient support team that you can live chat with and then they call you promptly to help you out.

1. It's easy

If there’s one thing coding is not renowned for being, it’s easy. It takes time and patience to learn, and even then, you don’t hear anyone saying it’s easy.

 Many marketers don’t have the time to pursue coding skill development and can better spend that time on marketing activities. However, your tech team also might have better things to be doing than updating and fixing webpages at the drop of a hat every time you need them to. Thus, the whole process of making tweaks to your website can be pretty time-consuming and inconvenient for marketers and developers alike.

HubSpot’s CMS Hub has been designed and created as a tool for marketers to build from the ground up. And yes, you heard us right, marketers not developers.

It’s commonplace for marketers to need to juggle multiple tools to manage email, social media, link tracking, analytics, video and ad management platforms. This can be pretty time intensive when growing a business – which in itself, is a very time intensive process!. This is where HubSpot really comes in to its own, the streamlining of all platforms to one easy to manage location – you don’t even need to log into a separate system to manage your website, let alone everything else

We’ve covered how user friendly HubSpot CMS hub is for marketers and this is also supplemented by their in-depth knowledge base which covers how-to guides and tutorials of all of their features. Even if you do end up struggling with something, you’ll be able to find out how to use it, and how to use it to its potential and get the most out of all of HubSpot’s CMS Hub features. They don’t mess around.

2. It's pretty

It’s really important that your website not only looks good, but also looks consistent. You don’t want one of your pages to look completely different from the next, with different elements – it provides bad user experience. This is especially important when it comes to landing pages, as a bad landing page will significantly affect your conversion rates.

A really handy HubSpot feature that makes sure your webpages and landing pages will be looking sharp – as well as optimised - is HubSpot Themes. A theme, simply put, is a portable, contained collection of assets designed by developers made to work together to enable marketers to have a user-friendly content editing experience. And guess what? It works pretty well.

Themes, alongside all of the files within them, are designed to be portable between environments and accounts. The result is easily created webpages that all look consistent. 

Another feature which really streamlines content management and creation is HubSpot’s drag and drop editor – this makes creating marketing emails and landing pages easy for the average person with no coding experience. It allows you to simply drag elements in to place, add the content and send/publish. The result is aesthetically pleasing, engaging content that can be created very quickly.

3. It’s SEO-focused

With HubSpot you don’t need to be a genius across all aspects and this rings true especially with SEO. Following SEO best practices leads your website to getting more organic traffic. But it can be difficult constantly keeping up with SEO best practices, they change a lot and can be time consuming to research and implement. HubSpot CMS has your back here, with their SEO recommendations feature.

The SEO tools analyse the HTML mark-up of every page of your site to find ways to improve the technical SEO of your site as well as the content. These improvements will increase how search engines rank your site when crawling it. It’s as good as it sounds!

It’s Smart

  • So, we’ve all heard of A/B testing. But what about adaptive testing? Adaptive testing is a HubSpot feature that allows you to see how small changes to your page can affect its performance – this feature allows you to test up to five variations at a time. Then the best bit – HubSpot will automatically show visitors the variation that performs the best over time. Smart. 
  • Contact attribution reporting, we love this one. HubSpot’s multi-channel attribution reporting allows you to analyse the impact of your website and then optimise your strategy as it allows you to uncover exactly which content types, sources, and campaigns are driving the most leads.
  • Depending on where you’re operating from, your target audience, and the markets you are in or may want to enter – this CMS Hub feature could be really handy for you. Multi language content creation allows you to manage content for your global audience in multiple languages on your landing pages and website pages. Among other things, you can add new translations, link existing translations into a new language group and manage global content.

Conclusion

HubSpot’s CMS Hub truly allows users marketers to spend more time on marketing, and less time on systems. It prioritises power and ease of use throughout and whether you’re working at a small or medium sized company, gives you the freedom to be more agile with your marketing.

However, the real features that make HubSpot elite are the tools you can access when your website is powered by them.

 Want to find out more about switching to HubSpot? Book a consultation with us today.

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