Technical web changes to improve SEO

By Chloe Wheeler

Digital Tech
18 November 2016

When combined, the words technical and SEO can seem terrifying, especially to those who have only just got the hang of constructing creative copy! While writing blogs, including internal links, and pushing published posts out of social media are great ways to increase traffic to your website, getting down and dirty with your technical side and understanding the three key layers of SEO can help improve your online visibility even more.

google-analyticsThe magic three

To simplify your SEO, you can break it down into three main areas, on-page, off-page, and technical SEO. Ticking boxes in all of the areas means your business is more likely to show in search results and traffic is more likely to stay on your website.

On-Page SEO

This is the ‘fluffy and pretty’ side of SEO which mainly focuses on the keywords, content and user experience. Improve page appearance and content quality with user experience and search engine rankings in mind is the first step of good SEO.

Off-Page SEO

This can be the confusing and most uncontrollable part of SEO. While it used to be the sheer amount of links your website that contributed to your search engine rankings, it is now the quality and type of link that helps. Bad link building can lead to manual penalties, however, receiving good links from high quality of relevant sites is great for SEO and PR purposes!

Technical SEO

This is the coding, layout, image descriptions and website ‘language’ which enables spiders to crawl your site and index your content…confused? You needn’t be. Below are some helpful tips to understanding the sometimes forgotten layer of SEO.

Technically winning

There are countless tasks when it comes to technical SEO, however, complying with the following provides a good baseline for long term SEO success.

Are you mobile friendly?apple-1281744_1920

If your website isn’t mobile friendly, it’s time to change. The number of mobile searches made have officially overtaken desktop searches, so not having a mobile friendly website means you’re missing out. You can check if your website is mobile friendly here.

A simple way to make your site mobile friendly is through responsive design. Quite simply you set a percentage width option for the CSS design so your website shrinks to fit the device they are using.

How fast is your website?

Site speed is ultra-important in a world lacking patience. The longer your site takes to load, the lower your rate of conversion. FACT. You can test your site speed here.

There’s plenty of ways to improve the speed of your website, including enabling browser caching, optimising image size and reducing server response time.

Have you got an SSL certificate?

One of the most recent compliance benchmarks introduced by Google is an SSL certificate. Switching from http to https means visitors to your website know their data is secure and can see your website ranking above http sites in search results.You can read more about SSL certificates here.

If you’re in need of assistance with your SEO, whether looking for copywriting or technical assistance, get in touch with a member of our SEO team in Bristol on 0117 933 0570 to find out how we can help.

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