According to eMarketer, a market research firm, Twitter is forecast to triple its ad revenue as companies use their platform for marketing. eMarketer claim that the ad revenue on Twitter could rise from $45million in 2010 to $150million for 2011.
The marketing firm claims that the social media company will make $140million from US advertising alone.
Twitter initially introduced an advertising programme back in April 2010; the advertising revenue is predicted to hit $250million by 2012.
eMarketer commented that Facebook however will still dominate market advertising online set to generate $4.05billion in 2011.
Debra Aho Williamson, eMarketer principle analyst said: “If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue.
In 2011 it must work overtime to give its early advertisers a positive experience.”
Which do you prefer for your marketing – Twitter or Facebook? Which do you find more effective? Give us a tweet or leave a comment.
-Via IT Portal
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