Twitter Ad Revenue To Hit $150 Million In 2011


By SpiderGuest

General
25 January 2011

According to eMarketer, a market research firm, Twitter is forecast to triple its ad revenue as companies use their platform for marketing. eMarketer claim that the ad revenue on Twitter could rise from $45million in 2010 to $150million for 2011.

The marketing firm claims that the social media company will make $140million from US advertising alone.

Twitter initially introduced an advertising programme back in April 2010; the advertising revenue is predicted to hit $250million by 2012.

eMarketer commented that Facebook however will still dominate market advertising online set to generate $4.05billion in 2011.

Debra Aho Williamson, eMarketer principle analyst said: “If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue.

In 2011 it must work overtime to give its early advertisers a positive experience.”

Which do you prefer for your marketing – Twitter or Facebook? Which do you find more effective? Give us a tweet or leave a comment.

-Via IT Portal

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