What is the best social media channel for my business?

By SpiderGroup

8 Feb 2016

With so many social media platforms out there, it can be difficult to know what is what, and which is best. More and more people are using social media to scope out a company or to get in touch with a business for enquiries or complaints – social media is no longer just for people to connect, it’s for businesses to connect with people (which is something we all need to be doing!)


Facebook has by far the most amount of users, hitting the ‘1 billion daily active users’ milestone a few months ago. This social platform tends to be the first stop for business pages, catering for organisations, brands, bands, entertainment and communities. But it’s not quite for everyone. Facebook has an algorithm that favours the individual rather than corporations so you need to be adding something valuable with original content to be seen in the sea of posts. Cute pictures of cats and dogs help too.


Twitter is home of the hashtag. And is a place where everyone speaks their mind- whether that be to plead for escape from a locked shop, or to comment on the trending hashtag. Twitter has become a customer service tool as well as a social hub, allowing people to get in touch with seemingly distant companies by @’ing them and, in this day and age, you expect a speedy response.


If your business is really visual, with graphics and photographs that are shareable and likeable, you need Instagram. Instagram is a hub of amateur photographers, artists and foodies where image is all that matters – well and some hashtags of course.


LinkedIn is for the business professional. You connect with people in your industry and build your network of connections with like-minded people and businesses. It’s often used as a recruitment tool, where an individual can showcase an online CV and engage with businesses they want to work with. LinkedIn Pulse is a great place to post content too, if your business is keen on insightful blogging.


Google+ is a social platform worth having for the budding business. Keep your Google+ company info up to date and relevant and it may just help improve your search presence by showing your company details in the side bar Knowledge Graph (that big square on the right that comes up when you Google a company, with opening times and other useful stuff). This provides another way for potential customers to find vital info about your business.


Like Instagram, Pinterest is a really visual social platform and is best for visual companies. There are many niches that reside in Pinterest as it caters to such a range of people and interests, from make-up tips to gardening facts to Disney-themed party ideas. Simply place a ‘Pin’ button on your site and images and articles can be pinned to a user’s page.

Niche social platforms

Niche platforms and forums are great for small businesses that target a particularly small market. For example, wool companies may feel at home with Ravelry, which is a social media site aimed at knitters and crocheters. Inbound caters for digital marketers and is a forum where people can share their tips and knowledge. It’s definitely worth a browse to find a niche social media platform that would suit your business.

Depending on the nature of your company, you may want one or several social media platforms that you can post content to and engage with potential clients. Facebook and Twitter are the two most commonly used social sites, with LinkedIn being most appropriate for professionals. Whatever platform you decide is best suited to your personality and brand, it can’t be denied that social media is an invaluable tool that can definitely help your business be heard.

If you’d like some help choosing which social media site is best for your business, get in touch with SpiderGroup. We’re a digital marketing company based in Bristol and are happy to help! You can call us on 0117 933 0570 or contact us online.

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