Email Marketing


Nurture leads and customer relationships

Email marketing is a powerful tool to communicate with existing clients and connect with new ones. With the right strategy in place, supported by a comprehensive CRM system, your business can improve client relations and nurture existing leads through to a sale.

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Engage your audience

Segmented email campaigns allow you to talk to your audience about the things that really matter to them. We can help you identify the best ways to target different areas of your database with highly targeted messaging.

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Targeted and tactical

Have you ever felt like the thousands of marketing emails and newsletters you send have no impact whatsoever? You can see your valued customers opening and clicking the links, but no reply or sale? Perhaps a small tweak can make a massive change for you. Email marketing is an opportunity to keep your existing customers up to date and up-sell with loyal customer offers and promotions.

 

Or if its new business you’re after, adopt a lead generation campaign to grow your client base and nurture your potential leads, increasing the probability of a sale.

At SpiderGroup, our email marketing experts will create a customised email campaign to really make you stand out from your competitors, using high quality designs that reflect your existing branding to ensure you retain and increase your customer base.

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Email Marketing from SpiderGroup

Whatever your industry or business size, we can curate the email marketing strategy for your end goal. Once we get started, we’ll see an increase in long term customer happiness and retention (which leads to customer referrals) as well as increasing brand loyalty, and nurtured leads.

To get to know your business objectives, we'll typically hold a discovery meeting at our offices in Bristol, so we can get to know the ins and outs of your goals for effective email campaign planning.

What goes into successful email marketing?

Sending emails is nice, but obviously there needs to be a point to it. Once we have a goal in mind, there are a few things that need to be part of your strategy:

  • Consistency
  • Brand alignment
  • Clear CTAs
  • Useful, purposeful messages
  • Regular but not too frequent emails
  • Keeping database clean
  • Following GDPR and other regulations