Facebook Advertising

Instant visibility, measurable results

While PPC is ‘reactive’ (you’re reacting to people searching for your product or service, and displaying an ad to them), Facebook advertising is ‘proactive’ – you’re getting your brand in front of people whether they know they need or want to buy from you or not (yet).

Find your audience

With over 1 billion monthly active users, Facebook is a hugely influential platform, and a fantastic way to reach your target market. Whether you’re trying to increase brand awareness, sell products, increase your web traffic, or generate leads, Facebook Ads offer a low-cost way to get in front of lots of people. Facebook gives you immediate exposure in a creative and eye-catching way to promote your business and offers, improving brand awareness and increasing sales.

SEO Management

Build your organic traffic alongside your ads for better results

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PPC Management

Combine proactive and reactive advertising to increase traffic

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HubSpot

Integrate your ads with HubSpot for advanced ROI reporting

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Targeted and tactical

As a user, you might be a little disconcerted to know how much content Facebook stores about you. As an advertiser, it’s brilliant. We can target your ads to your ideal customer, based on their demographics and things like where they live, what they’re interested in, or even their recent life events, like getting engaged or having a baby.

Our team of ad experts create eye-catching, targeted campaigns that will appear in the feeds of your ideal customers.

We’ll do all the research to make sure your targeting is on point, and create the right types of campaigns for your specific business goals.

Facebook Ads from SpiderGroup

Our digital team work with you to find out exactly who your ideal customer is – we’ll do the same type of discovery meeting we do for all our clients, either in our Bristol offices or online, so that we can create the perfect campaign.

We’ll continually tweak and improve that campaign, so your results are always improving, and we’ll come to you for new assets and content when we need to – everything will always be on brand, on tone, and aimed at achieving your goals. And we’ll keep you updated with reports so you always know what’s going on.

What goes into a successful Facebook Ads strategy?

Getting the most out of Facebook advertising relies on a few factors. It’s pretty easy to get your ad in front of a lot of people, but much harder to get a real return and make sure your ads are bringing in leads, sales, or revenue. Luckily, we know how to make that happen:

Highly targeted campaigns
The right campaign type
Measuring the right things based on goals
Eye-catching creative
Following Facebook guidelines

Tweaking and improving as data develops
Remarketing
Relevance
Landing pages and conversion paths