Social Media Marketing


Get your business noticed

As social media becomes an increasingly powerful tool, your business needs a well-managed social media presence. The number of social media followers are growing daily, and if you’re not present, your business is missing out on a share of the voice. You’ll be missing out on gaining potential new customers and your competitors on social media will be engaging with your prospects.

social-media-management

Find your audience

Social media can be time consuming and challenging – the trick is only using the right platforms for your business, and not wasting time on channels that your audience isn’t present or engaged with. Your potential customers use social media channels to vent frustration, show praise for a great service or product or share a story. If you’re there to respond to that, it’s a win-win situation.

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Targeted and tactical

With a tailored social media strategy, SpiderGroup can ensure you’re getting involved in the online conversations your customers are having. A well-managed social media presence can encourage potential customers through the sales funnel, increasing both your online presence and your profitability.

 

Building up your following on the right platforms is usually step one – if no one is around to see what you say, you won’t get much benefit from saying it, after all. Once you’re there, we’ll put together a targeted plan, using audience, hashtag, and competitor research to make sure you’re in the right places with the right content.

social-media-management

Social Media from SpiderGroup

We’ll get to know your business goals and industry through a discovery meeting at our offices in Bristol, or we can come to you if it's easier. This will help us to understand your tone of voice and brand image.

We’ll then set up and maintain your social media accounts, with tools to help schedule and monitor posts, likes, followers, and engagement. We can even answer enquiries that come through your channels and keep on top of general engagement to make sure your business profile grows with you.

With regular reporting and contact along the way, we’ll always ensure our social media management strategy is in line with your overall marketing objectives to guarantee that return on investment.

What goes into successful social media?

The first thing is to remember not to try and do everything all at once. After that, the elements of a successful social media campaign include:

  • Finding your audience
  • Sticking to the channels you can manage
  • Avoiding using it as a broadcast tool only for your business

 

  • Engaging with conversations
  • Using relevant hashtags
  • Only jumping on trends if they’re applicable
  • Sharing useful content