Keyword research and lead gen analysis focus on evaluating keyword performance to identify opportunities for new keywords, excluding irrelevant terms, and optimising for higher-quality leads.
What is keyword research and lead gen analysis?
Keyword research and lead generation (lead gen) analysis in Google Ads involves examining the keywords that have triggered ads to run, identifying opportunities for negative keywords, and finding new keywords that can drive more valuable leads. Additionally, we assess which keywords are generating the most leads to make informed decisions on whether to increase investment or optimise underperforming areas.
What do we do in keyword research and lead gen analysis?
- We review the keywords that triggered ads and assess their performance in terms of lead generation.
- We identify negative keywords to prevent wasted spend and refine targeting.
- We discover new keyword opportunities based on market trends, competitor activity, and user search behaviour.
- We analyse which keywords are generating the most leads, to identify areas for optimisation or budget increase.
- We track the lead cost associated with each keyword and adjust bids accordingly.
Why is keyword research and lead gen analysis important in a Google Ads strategy?
- It ensures that ads are targeting the most relevant keywords, helping to drive qualified leads.
- It prevents wasted spend by identifying and excluding irrelevant or non-converting keywords.
- It helps identify new opportunities to target potential customers with high conversion potential.
- It supports better budget allocation by focusing spend on the best-performing keywords.
What is the impact on our clients' business?
- Effective keyword research leads to higher-quality leads and better ROI.
- Clients can optimise their campaigns by refining keyword selection and excluding non-converting terms, resulting in more efficient ad spend.
- By identifying high-performing keywords, we can optimise budgets, leading to increased lead generation and business growth.